zed.SKIN hoodie BLOOD-RED

This is BLOOD RED. The type of red that has your mum asking if you joined a gang, and your mates admitting it’s the reddest red available. It is loud, it is violent, and it does not whisper. It is the kind of red that makes you look like you are either about to drop the hardest mixtape of the year or start a riot. No in-between. Wear it on a night out and suddenly you are the main character. Wear it to class and suddenly everyone is convinced you are plotting something.

This isn’t your average hoodie. It is double lined, brushed cotton on the outside, heavyweight 560GSM, which basically means if a normal hoodie is like a napkin, this one is a weighted blanket that went to private school. It feels like velvet. Like you shaved a polar bear and decided to wear its skin (ethically, of course). A zed.SKIN if you will.