zed.SKIN hoodie BEYOND BLUE

This is BEYOND BLUE. The bluest blue possible. So blue it shows up on Waze before you even leave the house, and cops start gripping the wheel tighter with their hearts beating faster. The type of blue that makes Facebook’s colour scheme look baby powder weak. It’s the kind of blue that feels illegal, the type of blue that lets you arrest a cop just for looking at you wrong. So blue it makes the ocean look like tap water and the sky look like it needs a filter. This is the shade you throw on when you want heads turning, whispers starting, and someone’s aunty clutching her pearls. Beyond Blue isn’t calming. It’s confrontational. It’s the bluest blue your eyes will ever see, and maybe the last.

This isn’t your average hoodie. It is double lined, brushed cotton on the outside, heavyweight 560GSM, which basically means if a normal hoodie is like a napkin, this one is a weighted blanket that went to private school. It feels like velvet. Like you shaved a polar bear and decided to wear its skin (ethically, of course). A zed.SKIN if you will.